Role
Our role focused on translating and evolving this identity within the product experience. We designed an interface that simplifies complex financial interactions, making them intuitive and accessible, and built a scalable design system that performs seamlessly across light and dark modes.
Beyond the core UI, we expanded the brand into a richer visual language within the app. This included developing a system of avatars and expressive details that bring personality and clarity to the experience — helping users better navigate, recognize, and connect with their financial activity. The result is a product that feels both functional and distinctive: designed for everyday use, yet deeply aligned with Moneda’s broader brand vision.
