Overview
Taking care of mental health can be challenging in today’s fast-paced world, and access to support is often limited by cost, time, or stigma. Tai was created to help bridge that gap.
Designed as a pocket companion, Tai is a support app that leverages AI to guide users through emotional challenges. While it does not replace professional therapy, Tai encourages self-awareness and emotional regulation through mood check-ins, guided journaling, breathing exercises, and real-time chat or voice interaction. It also actively prompts users to seek support from licensed professionals when needed.
When the project started, Tai had no defined identity. We developed a distinctive visual language full of color, vibrancy, and movement, that makes the app feel calm, alive, and approachable. Gradients were incorporated to give the interface flexibility, adapting dynamically to different types of users and content, while reinforcing a sense of guidance.
